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Real estate website features: a checklist for agencies

Buyers judge an agency by its website. Here are the features it needs, from map search to inquiry emails, as a checklist you can tick, must-haves first.

Real estate 7 min read Updated

By the team that makes MyHome

In this guide
  • Buyers need a map search, full listing pages and a fast way to reach an agent
  • Put the agent's box, a short form and a call button on every listing
  • Search pages with their own address and title can bring visitors from Google
  • Backups, updates and few plugins keep the site fast and working
  • Send yourself a test inquiry before launch, because site mail can land in spam

The real estate website features that matter most are a map search, full listing pages and a fast way to reach an agent. Next come search pages that Google can find and someone who keeps the site fast and updated.

This checklist is for agencies that show their own listings. Most of its 29 items link to our MyHome demo, a help guide or a deeper article. Our guide to creating a real estate website covers the build step by step.

The real estate website features checklist

Tick each feature your site already has

29 tasks

The must-have features of a real estate website come first in each group.

Search and map

Listing pages

  • MyHome offers three gallery styles, Mosaic, Gallery and Carousel.

    What a property listing page needs to sell a home

  • Type, beds, baths, size and year built. MyHome adds the price per square foot.

  • You place each new field once in search and once on the listing.

    Types of Custom Fields for Property Listings

  • Fields carry the numbers, and the text tells the story.

    How to write a property listing description (with templates)

  • A leaflet goes in as a PDF, a video as a YouTube link.

  • Nice to have. Buyers see a monthly payment from the price, the down payment and the rate.

    See it on the demo

Agents and team

Inquiries

  • Keep the form short, with a name, an email or phone and a message.

    How to get more leads from your real estate website

  • The agent box on the MyHome demo has phone, WhatsApp and Viber buttons.

  • An inquiry should not wait while one agent is away.

    Sending email to multiple recipients (CC)

  • If it lands in spam, send the site's mail through SMTP with a free plugin.

    How to prevent emails go to SPAM folder? How to use SMTP?

  • Sellers bring you the listings. Ask for the address, the type of home and a phone number.

Getting found on Google

Speed and care

What should a real estate website have first?

Buyers come to an agency website with three questions. Do you have a home I want, what is it like, and how do I reach you now? Three features answer them, and two more keep buyers coming.

A map search that follows every filter

Buyers usually start with a place, then a price. A good map search lets them narrow both in one view and shows how many homes are left after each step.

On the Modern demo, For Sale cuts 147 results to 83, then price, beds, baths and an area drawn on the map leave 15. Try the map search on the demo

Maps run on Google Maps, which needs a Google key and may cost money on very busy websites. The setup is in how to add map search to a real estate website.

Listing pages that answer before buyers ask

Put the photos first, then the price, the key facts, the description, the map and the agent. In MyHome, you design this page once in Elementor, and every listing uses it.

The MyHome single listing template open in Elementor, with listing blocks in the left panel and the Listing Map block being dragged onto the page
The listing page is one template in Elementor, built from blocks such as Listing Gallery and Listing Map.

Each part of the page is explained in what a property listing page needs to sell a home. For the words, use our property listing description templates.

A way to reach an agent from every listing

An inquiry is lost when a buyer has to look for a phone number. Open any listing on a phone and count the taps it takes to reach an agent.

A buyer starts a message to the agent of a listing, then opens the agent's page with 36 listings and 46 reviews. See an agent page on the demo

On the agent's page, a buyer sees who will answer the message. Fill it with a real photo and our real estate agent bio templates. More ways to win inquiries are in how to get more leads from your real estate website.

Add one of your own listings and see how it looks

A MyHome website with the design you pick and the full WordPress admin, ready in a minute.

Try MyHome free Free for 7 days. No card needed.

Search pages that Google can find

Many buyers start on Google with a search such as apartments for sale in Brooklyn. A search page with its own address, title and H1 can show up for it. To check yours, filter by one area and one type, then read the web address and the title in the browser tab.

The MyHome SEO tab with pretty web addresses on, auto titles, a default search description and the default H1 Real Estate
On the SEO tab, search pages get clean addresses and an H1 built from the filters.

Our guide to real estate SEO shows how agencies get found, step by step.

Someone who keeps it fast and updated

An agency website is never finished. New listings go in every week, and WordPress, the theme and its plugins get updates.

MyHome needs only three plugins, so there is less to update and less that can break. Our guide to backing up a listing website shows how to keep the newest listings safe before each update.

Building a property portal instead?
MyHome is for agencies that show their own listings. It has no panel where outside agents or owners post. For a portal like that, choose Listivo and read how to create a website like Zillow or how real estate portals make money.

Before you choose a theme

A demo shows the features, but your own listings show the fit. Look for your property types, your units and your currency, then check our real estate WordPress theme checklist. For high-end homes, read how to create a luxury real estate website.

Build it yourself, hire a developer, or have it built for you?

Rather have us set it all up?

That is a long list on top of selling homes. The people who wrote MyHome can build your whole agency website, from the search to the agent pages.

Custom Website

Photos, your logo and a few words are enough. We design and write the whole website, and you pay only when you approve it.

Ask for a price
Site Care The team that made your MyHome, Listivo or Vehica site keeps it backed up, updated and fast, with Premium Support included. See Site Care Premium Support The people who wrote your theme fix errors, plugin conflicts and slow pages on your own site, for 12 months. What Premium Support covers

Questions

What makes a good real estate website?
Buyers find a home in a few clicks and reach an agent from any listing. It loads fast on a phone and shows up in local searches. Explore MyHome
Which features can wait until after launch?
A mortgage calculator, a team page and area pages can come later. Launch with the map search, full listing pages, agent pages and inquiry emails that arrive. Launch checklist for a listing website
Can my office assistant add listings without a developer?
Yes. Your team adds each listing in the WordPress admin, with its photos, price, details and agent. No code is needed. How to write a property listing description (with templates)
Do I need a blog on my agency website?
It helps. Articles about your areas give Google more pages to show, and MyHome has a blog built in. Real estate SEO: how agencies get found on Google
Can listings show square meters and my own currency?
Yes. A number field can show sq ft or m², and prices show in your currency, with its own sign and format. Configuring Currency Settings
All articles

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What a property listing page needs to sell a home

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Test these features on your own MyHome website

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