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How to create a classified ads website with WordPress

A classified ads website lets people post their own ads, and lets you earn from them. Here is what such a site needs and how to build one on WordPress.

Classified ads 5 min read Updated

In this guide
  • A classified ads website needs search, a form for each category, ad pages, paid options and moderation
  • Listivo is a WordPress theme with all of these built in, set up without code
  • You start from one of 11 ready demos, for every kind of ad or just cars
  • You earn from ad packages, featured days, bump ups or monthly plans
  • You can try it on your own website for 7 days, with no card

A classified ads website is a place where people post their own ads. They sell a bike, rent out a room, or offer a job or a service. Visitors search by category and place, then contact the person who posted the ad.

You run the site and set the rules. You decide which categories exist, what each ad must say and what users pay for. OLX and Gumtree work this way, on a much bigger scale.

You can build all of this from zero with a developer, or start from a ready theme. A theme made for classified ads gives you search, user panels and payments on day one. You set up the rest in the WordPress admin.

What a classified ads website needs

Most classified ads websites need the same five things. Here is each one, and how Listivo handles it.

Visitors type what they want and pick a word from the suggestions. Then they narrow the results by category and price, with no page reload.

A visitor types ip, picks iphone from the suggestions and sets a top price, and 183 results narrow to 3. Try the search on the demo

A form for each category

A car needs a make and a mileage, and a flat needs rooms and a size. In Listivo each category gets its own fields, and the form for a new ad shows only those. Every field you add can also become a filter in the search.

Listivo ad form for a car in Vehicles and Cars, with Make, Model, Year and Mileage fields and vehicle features to tick
The form for a car asks for make, model, year and mileage, then lists features to tick.

An ad page with photos and contact buttons

The ad page is where a visitor decides to get in touch. Listivo shows the photos next to a card of the user who posted the ad. Visitors can chat on your site, send an email, write on WhatsApp or Viber, or click to see the phone number.

A Listivo ad page with a photo gallery, the user's card, a hidden phone number and buttons for chat, email, WhatsApp and Viber

Paid packages, bump ups and monthly plans

You can keep basic ads free and charge for more. In Listivo users pick a package with the ad length and featured days, then pay at checkout. You set the names and the prices, and you pick the WooCommerce payment plugin.

The Listivo package table with Standard, Featured and Featured Max packages, next to the order summary for the Featured package

From their own panel, users can also buy bump ups that move a live ad back to the top. Shops that post a lot can pay a monthly plan that Stripe charges every month. Monetization system shows every option.

Moderation that keeps fake ads out

In Listivo new ads can wait in one queue, where you or your moderators approve, decline or edit them. Google reCAPTCHA stops bots at sign-up. SMS phone checks confirm real users and need a paid Twilio account.

The Listivo moderation queue, listing each ad with its category, the user who posted it, its status and an Actions menu

Pick a demo for your kind of ads

One theme runs a marketplace for everything or a site for one kind of ad, such as cars. Start from the demo closest to yours, because a demo import replaces what is on the site.

Two demos to start from

Import one in a click, then change any field, color or page.

Listivo Modern demo site

Listivo · Modern

Every kind of ad, with popular categories in big photos

Listivo Automotive demo site

Listivo · Automotive

Car ads, searched by make, model, price and place

How to create your classified ads website in five steps

  1. Start the free trial with the demo closest to your idea.
  2. Add your categories and give each one the fields it needs.
  3. Set your logo, colors and fonts, then change pages in Elementor.
  4. Choose what users pay for, from featured days to monthly plans.
  5. Turn on moderation, post a few test ads, then invite your first users.

Want each step in detail? For a site with many categories, read How to create a website like OLX. For a local site that shows ads near each visitor, read How to create a website like Gumtree.

It has all features you need to launch a listing website. Its use is very simple keyser69, Listivo customer

Try the five steps on your own website

Get your own Listivo website with the demo you pick and the full WordPress admin, ready in a minute.

Try Listivo free Free for 7 days. No card needed.

More guides on classified ads websites

Each guide takes one part of the job further, from the first ads to the money they bring.

Questions

Do I need to know how to code?
No. You set categories, fields, payments and texts in the Listivo Panel, and change pages in Elementor by drag and drop. For bigger changes, a developer or an AI assistant like Claude or ChatGPT can do the work. How to work with AI on Listivo
Which demo should I start from?
Start from the demo whose home page is closest to your idea, such as Modern for every kind of ad or Automotive for cars. A demo import replaces what is on the site, so pick it first. You can still copy single pages from other demos later. See all Listivo demos
Can I use my language and currency?
Yes. You translate or rename every text in the Listivo Panel, and set your currency sign, its place and the number format. Right-to-left languages such as Arabic work in every demo. How to change currency and price format?
Who helps me if I get stuck?
We do, because we made Listivo and still update it. We help you while you test, and a license bought here includes 12 months of Premium Support. A person answers your email, and we fix your site when something breaks. What Premium Support covers
Can I move my site later?
Yes. Listivo is plain WordPress, so your site stays yours. Run it on your own server with a license, or let us run it with Site Care and export it whenever you want. See Site Care

Start your classified ads website on Listivo

Set up your categories and post a few ads, free for 7 days.

  • No card needed
  • Real WordPress admin
  • Ready in a minute