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Monetization - Bump Up (Manual and Automatic)

See exactly what a bump up does to an ad's place in Listivo search results, then set it up both ways: as a package users buy whenever they want, and as automatic bumps built into a regular ad package.

3 minute read

1. Introduction: Understanding the Bump-Up Feature in Classified Ads

The Bump Up feature in classified ads is a way to promote an advertisement by moving it to the top of the list. This not only makes the ad more visible to potential buyers, enhancing the likelihood of a quick sale, but also generates higher profits for Listivo owners by monetizing older ads.

2. Effect of Bump-Up on Listivo Search Results

When an ad is bumped up, the system updates the ad's date. If the default Search Results Sort by option is set to "Most Relevant" and the ad is regular (not featured), it will appear at the top of the regular ads. If the ad is featured, it will be displayed at the top of the featured listings. For example, if we bump up a "MacBook Pro 16" ad and the Sort by option is set to "Most Relevant", the ad will appear at the top of the regular search results.

Listivo search results, 180 results, Sort by "Most Relevant": two featured ads (Mercedes-Benz S-Class and Apartment With Pool) come first and a green arrow points at the MacBook Pro 16 ad at $300 heading the regular ads.

If the sort by option is set to "Newest", the bumped-up ad will appear at the top of the search results.

The same search results with Sort by set to "Date Listed: Newest", where a green arrow points at the MacBook Pro 16 ad at $300 in the first position.

3. Exploring Listivo's Bump-Up Capabilities

Enable this feature by navigating to Listivo Panel > Monetization > General > Bump Up.

Listivo Panel > Monetization, General tab, with green arrows on the Monetization menu item, the General tab, the ticked Bump Up checkbox and Save Changes; Enabled and Subscriptions are ticked too.

3.1. Manual Bump-Up Option

To configure manual Bump Up packages, which require users to click Bump Up on the My Listings page of their panel, follow these steps:

  1. 1 Edit the demo Bump Up package

    Go to Listivo Panel > Monetization > Packages > Bump Up and modify the demo Bump Up package as needed.

    Monetization > Packages with the Bump Up sub-tab selected, showing a single package named Bump Up with Account Type Any and a green arrow pointing at its Edit button.
  2. 2 Set the price

    By default, users can refresh their ads once for a fee of $3. You can adjust this price as desired.

    "Edit Package" form for Bump Up: Display Price $3.00, Price 3, empty Label and Text, Is Featured unticked and Bumps Number 1, above Save Changes.
  3. 3 Let users bump from My Listings

    Users can then visit the User Panel, select My Listings, and click the Bump Up button.

    Front-end user panel My Ads page with the White Truck ad at $50,000, where a green arrow points at the "Bump up" button under the blue Promote button.
  4. 4 The ad goes back to the top

    Upon payment, the system will update the ad's date, and the ad will appear at the top of the search results.

3.2. Automatic Bump-Up Option (Integrated with Regular Packages)

The Bump Up feature can also be incorporated into regular advertising packages.

Monetization > Packages on the Regular sub-tab, with green arrows on the Packages tab and on the Edit buttons of the Standard, Featured and Featured Max packages.

In this example, the ad will be active for 30 days, featured for 7 days, refreshed twice, and bumped every 10 days (i.e., after 10 and 20 days).

Package settings showing Ads Number 1, Duration (days) 30, Featured (days) 3, Bumps Number 2, Bumps Interval (days) 10 and User Account Type Any, above the Save Changes button.

4. Manual Bump Up System with Multiple Packages and Bumps

This section provides additional information on configuring the manual Bump Up system to offer multiple packages and bumps for users, allowing them to purchase a single Bump Up package and apply it to their ads multiple times.

  1. 1 Add a new package

    Visit Listivo Panel > Monetization > Packages and click "Add New Package".

    Monetization > Packages with green arrows pointing at the Packages tab and the "Add New Package" button; the Bump Up sub-tab is selected.
  2. 2 Name it and select the Bump-Up option "Add New Package" form with the Name field set to "Bump 10x" and Type set to Bump Up, above the Add Package button.
  3. 3 Customize the package settings

    Set the package up according to your preferences.

    "Edit Package" form for Bump 10x with green arrows on the Name field, Display Price $15.00, Price 15, Bumps Number 10 and Save Changes; User Account Type is Any.
  4. 4 Users are sent to the pricing table

    Now, when users click Bump Up in the User Panel > My Ads, they will be redirected to the pricing table, which displays the available Bump Up packages.

    The White Truck ad card in My Ads, with a green arrow pointing at its "Bump up" button next to Promote.
Front-end "Select a Package" screen with two cards: Bump Up at $3.00 listing "Bump up: 1x" and Bump 10x at $15.00 listing "Bump up: 10x", each with a "Choose this package" button.
  1. 1 Unused bumps stay on the account

    If users purchase a Bump 10x package, the remaining 9 Bump Ups (after using one for the ad that was bumped) will be saved to their account.

    My Ads header with "Current subscription: Subscribe NOW" and a green arrow pointing at the yellow "My Packages" button next to "Buy the Package".
  2. 2 Users see the balance in My Packages The front-end "My Packages" page with a green arrow pointing at the line "Number of available bumps: 9".
  3. 3 Spend a bump on another ad

    If users want to bump up another ad, they can click on "My Ads". A popup will appear, allowing them to use one of the remaining Bump Ups from their package.

    My Ads with a confirmation popup for the "Car Mechanical Repair" ad reading "Confirm to bump up your ad. This way, it will be at the top of the search results again.", with Bump up and Cancel buttons.
In short
  • A bump up updates the ad's date, which moves it back to the top of its group in the search results.
  • Manual bump ups are sold as Bump Up packages that users buy when they want them.
  • Automatic bumps are set on a regular package with Bumps Number and Bumps Interval.
  • Bumps from a multi-bump package stay on the user's account until they are spent.

Keep reading

My Ads - Difference Between "Promote" and "Extend" Buttons Monetization system

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